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 My Opinion  
   
 

Conspicuously Consuming

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Remarkable economic growth in   the past few years means a lot  more disposable income in the pockets of many Ethiopians. This is good news and must be perpetuated through prudent management of the economy. The ways in which this money is spent, though, will dictate whether this stage of development is simply good times for many or the beginnings of sustained increases in per capita income that benefits the masses.
 

Determining the extent to which the increases in gross domestic product (GDP) translate into the foundations for more of the same hinges, in a large part, on the percentage that is saved and reinvested into productive entrepreneurial projects. Unfortunately, the tendency of many, for reasons of both social systems and economic incentives, seems to be to spend while the pockets are saturated without much of a view to the future.
 

At a macroeconomic level, the motivations to put money aside for tomorrow that may circulate back through the financial system are seriously lacking. Weighing the current inflation levels against interest rates of four per cent (a negative real interest rate) provides ample reason for the consumer to spend as fast as possible before the buying power of money further deteriorates.

 

Monetary policy, often a potent tool to pull the reigns on overactive lending and subsequent speculative investment, has not been used to the extent it should. The central bank appears unwilling to tighten the financial belt and subsequently borrowers are enjoying cheap credit and adding to the inflation.
 

Moreover, the options when choosing where to save money are limited in a country with a government overly suspicious of financial systems characterised by equity markets. Although there are valid arguments for the closed current account where money must stay in the domestic system to prevent capital flight, it further hampers efforts to seek higher returns and diversify portfolios.
 

The traditional means for savings such as ekub and idir provide some remedy, but are rather limited to usefulness for temporary periods where large purchases are necessary and do not accrue interest.
 

It is here, in consumption habits, that one may anecdotally see a good portion of wealth being spent lavishly. The status incurred from lavish spending is tempting to individuals across the world and not limited to Ethiopia or poor countries where a lucky (or industrious) few have seen vast improvements in their monetary status.

 

No doubt, the social economist who coined the term 'conspicuous consumption', Thorstein Veblen, in his Theory of the Leisure Class came from an American society that had been experiencing the benefits of consumer culture from the beginnings of industrialisation beginning some 50 years before his 1898 work. He critiqued the nouveau riche for creating latent social spending competition, squandering vast sums on material goods to impress.
 

Spending for show is apparent in the choices of people who utilise money for more visible products that will be flaunted in public or at least clearly apparent to the social circles an individual is inserted into. The outlandishly expensive cars and houses sprouting up are prime examples of the displays put on by the wealthy.
 

Where Veblen stopped in his analysis of the phenomenon was a description of the effects of this type of consumption on the economy. What it represents on the whole is a valuation of immediate gratification over gambling on future prospects. Though behavioural economists, working with psychologists, have presented convincing arguments that provide the rationale in terms of the human mind's traits for this occurrence, it does not mean that it is beneficial for the economy as a whole.
 

In the case of imported goods such as cars, electronics and other consumables, the benefits of this consumption to the local economy are limited mainly to the traders and transporters, not to mention the government who collects the taxes from high duty rates.
 

As Ethiopia is a predominately agrarian society, it will be a long time, if ever, before the manufacturing base is developed such that these factory created items create wealth and jobs for citizens here. One of the dangers of remaining agrarian, unless exports of primary goods are successful, is that the people can only consume a limited amount of food and thus the growth potential in terms of volume for food production is small.
 

Tendencies to value imports over domestic products, for quality or for status reasons, will also be a drain on the tiny foreign currency reserves of this developing nation.
 

Here the government comes in to provide the incentives through structuring the economy so that individuals will behave to the advantage of society as a whole. Allowing for more financial instruments to develop in the country, as well as working to close the gap between inflation rates and savings rates will work to the benefit of the economy when individuals realise the benefits to delayed gratification and savings.
 

These factors are tried and true economic tenets that provide for policy measures to impact saving. Dynamics that are more Ethiopian involve a high and rising Gini Coefficient (a measure of income inequality) where new wealth winds up in the hands of the few and disappointing future discounting trends showing that Ethiopians value future outcomes vastly less than current ones, even compared to other poor nations.
 

This means that choices where the extraordinarily wealthy few may put their wealth is limited to endeavours that will have few benefits to the majority. Lavish social ceremonies are more or less hedonistic. Moreover, the limited preference for putting money away for the future instead of spending today found in comparative surveys shows limitations in policies to promote a saving culture.

 

It is, however, imperative that savings rates are addressed. This is especially true when so much of the consumption filters through a large informal economy that evades regulation as well as the benefits stemming from capturing money in formalised markets.
 

While rising education levels have been shown to correlate to higher savings rates, it is more critical that better options are provided to savers. Incentive systems are always the most powerful.

 

By Brian Burrell

The writer can be reached at brian@addisfortune.com

 
 
   
   
   
 
 
 

 

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