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Agenda  

The Beyonce Experience
 

 
 

More than a week has passed, but the talk of the town continues to be the Beyoncé concert held at the Millennium Concert Hall on October 12. I went to the event fully prepared to criticise because I was sure beyond a shadow of a doubt that the whole thing would be déclassé.

I hold to that stance fully, save for the two hours that the young diva was on stage. Let me walk you through the Beyoncé Experience.

I was annoyed the entire day that I would have to be attending the concert, as I am not a big fan of Beyoncé, although the idea of seeing Ludacris that evening did put silver lining in that cloud. More importantly, I was fully aware of the sort of the people that were her fans, and I did not look forward to having to spend an evening with a bunch of high school students and wanna-be hip-hoppers.

To make my fears even worse, as the day was going on, I got more than one phone call from people asking me if I was interested in buying tickets. By the time the evening rolled around they were going for half price or less.

In route to the Africa Avenue (Bole Road) venue in my car, what would normally have been a 15 minute ride in even the worst traffic ended up turning into a 45 minute fiasco where the people stuck in the traffic were honking their horns so loudly and for so long that we sounded like we were making our own music. Of course, as is the logic when building any structure in this country, parking for the masses was not taken into consideration, and I was forced to park at the very edge of Medhanialem Cathedral. I was aggravated receiving phone calls from inside the concert hall of people asking me where I was.

Thinking it would take me less time to take a cab to the entrance rather than to walk, I hailed one, hopped in and told the driver to step on the gas and get me to the closest entrance available. In all his haste, he decided that he wanted to get in a car accident, and it took me even longer than I had anticipated getting to the hall. After the cab got me as far as he could, I had to walk the rest of the way.

This is where the real Beyoncé experience began for me. I walked for about three-fourths of a kilometre, and the only people that were around me were high school students; loud, obnoxious, dressed like they had just hopped out of the music video of the latest teen idol. I felt old and completely out of place.

When the hordes of teenagers and I arrived at the entrance, we were ushered in by a reasonably quick and efficient security staff that was the last barrier between me and what at first struck me as one of the most appalling scenes I had ever seen in my life. The exterior of the hall was swarming with people, some eating some just hanging out, others waiting on their friends. However, what caught my attention at first glance was that half the women who had decided to attend the event were not wearing any clothes.

Perhaps living in Addis Abeba has made me more conservative than I used to be, or maybe I am just getting old, but there was enough skin being shown by the women to cause another Sodom and Gomorrah -  were we not living in the 21st century.

My first hour or so was spent trying to figure out what in the world people were thinking. I was upset at many of the women for choosing such skimpy and degrading outfits. And then there were so many kids under the age of 15 with their hip-hop attire and their cell phones stuck to their ears speaking in Ebonics to the friends that they could not find in the expansive space. I was horrified that this generation of Ethiopian children have been spoiled to the point that their parents are spending 1,000 Br to send them to a potentially corrupting place to watch a foreign music act.

I consider myself a spoiled brat, but there was no way that my parents would have ever let me have such an experience at such an age, whether or not they could have afforded it. And then to have me supplied with a cell phone and a chaperon as was the requirement was something that was beyond comprehension to my archaic brain.

Before I was even done contemplating the state of modern Ethiopian parenting, I began to realise that there were just as many adults in the hall who were as excited and childlike as the kids who had appalled me. The baby-boomers were out in full force, jamming and grooving to the music just as hard as their kids. Shaking my head in dismay, I waited impatiently for the main attraction to come on the stage so I could watch what I came there for and get it over with.

Finally, the DJ that had been a pain to my ears asked if the crowd was ready for Beyoncé. When people heard the question, they began to rush the stage in hopes of getting a good spot to watch. You could smell the anticipation in the air, with all those people holding their breath waiting for the black curtain to come up from in front of the stage.

I went to this concert fully prepared not to be wowed by this pop star of our time. I am neither a fan nor a follower of her career, although Destiny's Child's first album, The Writings on the Wall, does have sentimental value for me. When the curtain finally went down, there Beyoncé was surrounded by an all-female band wearing an outfit that could be seen six miles off, standing on a very large and very expensive stage.

The light system was spectacular, the lighting technicians that were handling the system throughout the two-hour show did a fabulous job and the techniques that they used added immensely to a well-rehearsed and very well-coordinated show. I had expected a lot of extravagance, and more lip-syncing than actual singing to take place.

Much to my surprise, not only did Beyoncé sing the entire two hours, but she did it accompanied by a spectacular band that 'put it down'. Granted there was an impressive sound system that let the audience hear all the music with crystal clear clarity, but the woman for whom I had no fondness when I walked in impressed me beyond measure when she showed that she could shake her behind that hard and sing beautifully while doing it. To add glitz to glamour, there were two gigantic screens hanging on either side of the stage just to make sure that you would not miss a moment of what was going on.

Her all-female band included a list of eccentric characters, from a blond dread head to a tattooed rocker guitar player that had a killer afro. Two drummers and two pianists performed solos while the diva was off to change from one shiny sexy outfit to the next, but the girls with the guitars did their parts to fill in those gaps magnificently.

Her dancers, only four of which were male, were also a mixture of races and added spunk and colour to their roles. If there was any way that I could keep one of those four boys up there doing what it is that they did so well, I would. The female dancers also had an opportunity to show off their individual assets when they too were given the opportunity to do amusing and very alluring solos during, of course, costume changes.

When all these aspects, the well controlled lights, high-definition sound, well-executed costume changes, carefully studied choreography and eye-catching outfits were put together, they had the crowd frenzied.

When the act began, I was standing towards the middle of the hall, able to see both the stage and large screen. As the show went on, all one and a half metres of me was pushed by the will and force of the crowd almost to the front. I kept looking at everyone around me and it was as though something had come over them, and there was nothing that they could do to control themselves.

People were enthralled; they were screaming, jumping, crying and singing along. For a moment it looked like the scene that we used to witness on television when Michael Jackson was singing in the 80s. It was beyond description.

I do not think that Beyoncé was prepared for the reception and adoration that she received while she was performing. She cried while singing two ballads and her tears could be seen clearly glistening on the big screens. She even made it a point to tell the audience that it was one of the best that she had performed for throughout her entire career.

At the end of her scintillating performance, she thanked the audience and brought out her dancers and band. She then proceeded to acknowledge that this was a special year for the country and that she and her crew would like to celebrate it with the people. Beyoncé then played Teddy Afro's new hit "Abebayehoy" and drove the crowd to insanity.

To my amusement, she and her dancers danced eskesta along with the crowd that had gone so wild that they did not even notice when all those people left the stage, nor when some of them came back to take pictures of the chaos.

Before the concert, I thought it was overly extravagant to bring such an act to this country and spend all that money that could have been used for better purposes like health, education or infrastructure just so Addis Abeba could be a venue that Beyoncé has played. After seeing the effect that those two hours had on the crowd and the sheer joy that was on the faces of the people, I say money well spent.

With the intoxicating mood and the contagious joy of the people, I forgave all the nudity, youngsters and drunks and hummed Dangerously in Love all the way home.

 

By Lulit Amdemariam
 Fortune Columnist

 
 
 
 
   
 
 
 

 

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