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One Amharic weekly claims that it took the sponsor, Addis Park, over six months of hard negotiations to bring Beyoncé's troupe to Ethiopia for a Saturday night show of less than two hours, at a handsome payment of 9.2 million Br, not to mention the purchase of a new bullet-proof state-of-the-art GM automobile and lodging during her stay here. That's about 92,000 Br per minute of the show. Many people were wondering if it was worth it.
 


The Queen is Half-Naked!
 

 

 

From the time a child is born and made to lie in the cradle till the time he dies and is made to rest in peace in his grave, music remains the prime moving force in our society, albeit in a different beat and melody. It is used in times of war and peace, in times of sorrow and bliss. Looking back at the social history of our society, we find that for all that music does to make life easier and sweeter, the artist was never given his or her due position and respect in the social strata.

The story is different today. Respect is accorded to musicians, even to hip-singers who transcend political barriers and religious protocols. The 26-year-old, African-American singer and performer Beyoncé Knowles was here last week to receive a warm and cordial welcome by personalities of rank and file. Members of the Hager Fikir Music Band were at hand at Bole International Airport to receive Beyoncé, according to one Amharic weekly.

A coffee sipping ceremony, perhaps the first of its kind in the new Millennium was carried out in her honour. The superstar sipped the best coffee in the world and sighed with pleasure.

She has confessed to our Patriarch that she will come back one day. Coffee sipping may be included in her schedule. We need every minute of celebrity time and every sip of coffee to promote Ethiopia. Like coffee, music is booming.

World class singers had previously come to our country to share our story of hunger and misery and to say they are sorry, and they had pulled out their money when we needed it. Singers now come to stage their music and to say they are happy, and we pay them our money in millions.

One Amharic weekly claims that it took the sponsor, Addis Park, over six months of hard negotiations to bring Beyoncé's troupe to Ethiopia for a Saturday night show of less than two hours, at a handsome payment of 9.2 million Br, not to mention the purchase of a new bullet-proof state-of-the-art GM automobile and lodging during her stay here. That's about 92,000 Br per minute of the show. Many people were wondering if it was worth it.

Beyoncé had started rocking her first song clad in a super-mini skirt, showing her named thighs and shaking her hips in a suggestive movement, when the lights on my TV screen went off. That glimpse of a minute or two must have been an event that happened by chance. The producer may have not read between the lines on the contractual agreement. The show was not meant for ETV clients anywhere in the country. The audience in the hall is only a fraction of ETV clients.

My friends also thought that the show might have some currency in terms of opening up a new venue to engage the youth their civic duties. A free concert and perhaps refreshments could attract youth to discussions with more important results than simply importing two hours of music, with 15 minutes free to ETV viewers.

Beyoncé talked about Ethiopians being pretty. For a traveller arriving by night, welcomed by a chanting and dancing band and driven inside a bullet-proof GM to one of the most luxurious hotels in town, her appreciation cannot be an overstatement. But Beyoncé has not seen much.

Is the country trying to prove to the rest of the world that she can pay dearly, even for celebrities? Would our neighbours envy us or make fun of us?

Beyoncé had an audience with not only the President of the country, but also the head of the Orthodox Church, his Holiness Dr. Abune Paulos, to the surprise of many Coptic Christians who thought it was a condescending act. The singer is just a celebrated artist, not an angel saint from the Heavens come to bless the country. People do not see any special reason for deacons and priests to chant on her behalf.

One girl's impression was lukewarm. Having lived in the United States (US) for a long time, she said she was very privileged to see Beyoncé here in Addis Abeba. Another young man who was given a free ticket worth 1,000 Br said he enjoyed the local singers more, and wished the sponsor could have spent the money to show selected students all the tourist attractions in the country. That would have equipped the students with more useful knowledge of their own country, and the people whom they will serve tomorrow.

Others thought the concert was good, but not worth the money spent on it. They said the dancing was not to the taste and decency of Ethiopians by and large. Shaking hips and running around on stage is best left to our youth.

But money cannot buy happiness, not even with music. One might as well sponsor a football match between African and European, or even Latin, teams if one wanted to access the youth at the grassroots level.

Still others wonder what the Beyoncé concert has brought to the country that we can use to advance or retain it in our minds for later use; not much. Of course, the hip-hop shaking and rocking songs undoubtedly relieve some of our momentary problems and bind the young generation together. The stage show is considered by others as window-dressing for the host of problems below the surface.

Many people argue that while maintaining social and ethnic differences, the young generation is expected to entertain a common song like the now popular "Seleme Seleme" among the youth all over the country if music is to serve any common purpose like the Kenyans singing "Harambe".

Although sponsoring such a musical concert is a private business matter, there seems to be something viable in the heart of politics judging by the audience accorded to Beyoncé at the Grand Palace and the Trinity Cathedral. Who has won in the game, Beyoncé or Ethiopia?

 

 

BY Girma Feyissa

 
 
 
   
   
   
 
 
 

 

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