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Statistics shows that there are 180,000 cars in the country, while nearly 80pc (150,000) of the total cruise the streets of Addis Abeba.

Holland Car to Offer New Up-Market Model

 

 

 

Holland Car Plc will locally assemble a different and 'stylish' car, Abay, in collaboration with the Chinese ChongQing LIFAN INDUSTRY GROUP. Holland imports 70pc-assembled cars and undertakes the remaining work locally.
 

Holland Car, which has been assembling its first car, Docc, jointly with a Dutch company, Trento Engineering BV, as of January 2005, will no more produce this car which closely resembles the LADA cars used as Taxis in the towns.
 

Named after the longest river in the country, the latest car has a price tag of 140,000 Br, slightly higher than the 139,000 Br charged for Docc though the model of Abay, according industry experts, notably exceeds that of its predecessor.
 

Upgrading its capital to 33 million Br, the company has envisaged to assemble 1,000 cars this budget year, and 270 before the end of December 2007. A study conducted by the company indicates that the demand for cars in Ethiopia is 5,000 per year.
 

Statistics shows that there are 180,000 cars in the country, while nearly 80pc (150,000) of the total cruise the streets of Addis Abeba.
 

Owned by Tadesse Tessema, Holland Car has installed its assembly plant in Modjo, 73Km southeast of the capital, on a 25,000sqm plot.
 

Tadesse told Fortune that the parts of the cars are exempted from surtax, which was begun to be levied on luxury commodities last year as part of the efforts to lower inflation to single digits.
 

The agreement between Holland Car and the Chinese company to assemble Abay was signed last Sunday. The newest model will have an average fuel consumption of 6.5lt per 100Km and last for three years.
 

Founded in 1992 with nine staff and 200,000RMB (246,000 Br), ChongQing has developed into a large private-owned company that undertakes car production, product sales including exporting abroad, engine production, motor cycle production and scientific research and development. Apart from this main industry, the company also has its hands in financial investment.
 

In a launching ceremony held at the Hilton Addis last week Thursday, the Chinese Ambassador stated that this is the first time for a Chinese company to make joint ventures in this business in Africa. It was also announced at the event that the agreement with the Dutch government came to an end this July, after it supported the company assembled 48 Docc cars for two years.

 

Holland Car is also planning to begin assembling pick-ups and four-wheel drive cars in collaboration with another Chinese company, Gonow, in the coming April, Tadesse disclosed. However he further stated that Docc would be assembled only by special order.

 

By DAWIT ABEBE

FORTUNE STAFF WRITER

 
 
 
   
   
   
 
 
 

 

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