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As thousands of customers board the legions of dilapidated buses at Merkato bound for destinations all over the country, customers at Meskel Square board far nicer buses, paying almost twice the price. With the rise of Selam Bus Line S.C., a company that does not follow the regulations ruling its competitors, a new, two-speed bus sector seems to be emerging. Issayas Mekuria, FORTUNE Staff Writer, took a closer look.
 

Selam Bus Travels Its Own Way

 

 

 

With very little fanfare, a two-tiered bus sector seems to be emerging in Ethiopia. And for those who can afford it, this may not necessarily be bad thing.

 

Kiflom Araya, a resident of Wereda 1, Kebele 07 in Mekele, 783Km east of Addis Abeba , believes that there is hope for a positive change in the backward cross-country bus sector, as people will now be able to choose the type of bus that they can use for transportation to long distance localities in the country.
 

"Those travellers that have the ability to pay, can now use better and more comfortable bus alternatives," he said.
 

The reason for Kiflom's new found hope is that Selam Bus Line S.C, whose services he has used three times previously, has planned to import 75 modern buses over the next three years. The company intends to purchase the fleet with the money it will raise from shares it has put up for sale.
 

The Ethiopian cross country bus sector has existed for 65 years, ever since the Italian invaders fled the country leaving their buses behind.
 

But over time, only the number of buses has grown. There has been no sign of improvement in either services or in the calibre of buses being imported.
 

According to stakeholders in the sector, one of the reasons for this drawback is the government's tight control over bus transportation.
 

A customer like Kiflom is not aware that the Federal Transport Authority (FTA) has strict control over the cross country bus tariffs and route assignments. All he knows is that "old" cross country buses that pick up passengers from stations in Merkato, charge 88.20 Br to Mekele. Selam on the other hand, picks up customers from Meskel Square and charges 160 Br to cover the same stretch, whilst offering better services in newer and more modern buses.
 

"The older buses that leave the Merkato stations are neither comfortable, nor do they offer beverages and food along the way," Kiflom said. "Those that cannot afford to pay the extra balance take the older buses, while those that can, choose Selam."
 

At present, there are 16 long distance bus associations, including Selam, registered under the FTA, which offer over 1,000 buses for service. Of these, only five provide services such as seat belts, air-conditioning, refrigerator, difo dabo (traditional bread), beverages, film and music. All five are owned by the Tigray Development Association (TDA) and other minority shareholders. These buses do not face tariff controls from the FTA and are stationed at Meskel Square.
 

"Let the Authority lift its tariff control and route assigning and we will prove that we can provide services twice as good as Selam's, without charging more than they are at the moment," a member of the Africa Alem Public Transport Bus Owners Association said.
 

According to him the reason that the sector has not shown an improvement is because they have their tariffs set for them and have been forced to use the one station in Merkato. The FTA tariff and route regulator at the Merkato station confirmed that the buses can indeed not charge more than the tariff that Authority has set for them and that it would be considered illegal to charge otherwise.
 

Any bus that is found picking up customers from anywhere else than Merkato will have its licence plate removed by the FTA controllers and suspended. If the bus indulges in the same actions again, then its transport licence will be revoked.
 

"My responsibility is to implement the FTA regulations. Therefore I do not know why and how Selam Bus received the permission to pick up passengers from Meskel Square," an FTA controller told Fortune.
 

Excluding Selam, all other buses that are members of the 16 associations cannot change the route assignment once it has been approved by the FTA. Neither can they decide to not show up at their assigned time or spot.
 

In the instance that buses are not present to perform the expected duty, then they will have to pay a penalty fee to the FTA worth the sum of all the round trip ticket prices of the route they were assigned to. These penalty fees can amount from 2,000 Br to 5,000Br, and the buses will not be assigned a route for a certain period of time. Although Selam owns 14 buses that are assigned routes like any other buses under the associations, the five that depart from Meskel Square are free from FTA monitoring.
 

According to a booklet that was printed and distributed by Selam four months ago, the company is trying to sell 6,000 of its shares so as to purchase a new tourist bus fleet.
 

A part of this brochure reads that "the new tourist buses will only work on asphalted routes." The asphalted roads the company intends to work on include the route to Bahir Dar (563Km from Addis Abeba); Gondar (738Km); Mekele (783Km); Dire Dawa (515Km; Harer (526Km) Awassa (273Km); Dessie (401Km) and Arba Minch (505Km).
 

The Authority has mapped 112 cross country routes that it assigns buses. Of these 77 are gravel roads with asphalted sections. According to the FTA's tariff revision three months ago, buses can only charge 1.05 Br a kilometre on asphalt road and 1.15 Br per kilometre on gravel road.
 

 
 
 

"Because of this, it is not only unprofitable to try and import modern buses, but it is unthinkable too," a bus owner commented. "Moreover, what would inspire one to become the owner of a brand new modern bus, if one cannot even choose the route he can work it on."
 

Birhanu Kebede, general manager of Selam Bus told Fortune that the company intends to assign the new buses to asphalted roads because a lot of money has gone into purchasing them.
 

"I truly believe that any individual or association that imports these types of top of the line buses will receive the go ahead from the FTA to work as we do," he said.
 

Birhanu further explained that Selam had requested for a licence from the FTA before they decided on importing the tourist buses and that they had received a permit. He said that only then did they purchase the Swedish made SCANIA buses from Ethio-Investment Group to transport customers from Meskel Square to Mekele as a trial.
 

Although Birhanu is sure that the FTA has issued a directive allowing tourist bus owners to work on their own terms, Fortune was not able to come across such evidence from the Authority. Belayneh HabteGebriel, head of public relations service section at the FTA, told Fortune that he did not know of any directive that was issued.
 

"It is true that the Authority is trying to modernize the sector and as a result has fixed a set of specifications that we issued to all bus owners in September 2006 as a trial," Belayneh said. "What you see in the case of Selam bus is  a result of that."
 

This initiative for modernization though has caused great concern among those bus owners that work from the Merkato station.
 

"It appears as if the regulations were made specifically to benefit Selam buses and because this can put us out on the line, we are worried about its implementation," a bus owner stated.

As of October 2006, FTA has implemented half of the specifications it had fixed. These regulations state that drivers, their assistants and ticket sellers should wear the same uniform, with the driver wearing a tie and a hat; there should be a clearly posted note with the time of departure and arrival with stops to be made for meals and sleep; and a mobile phone and scale should also be provided on each bus.
 

According to bus owners, the remaining regulations that will be implemented in the future, after further studies, hold that buses should not be older than seven years and that they should have on-board toilet facilities. The FTA has not confirmed these claims.
 

Selam Bus, in its brochure, maintained that based on the number of buses that are availed to provide services to the 77 million Ethiopian people; one seat on a cross country bus receives 1,283 passengers. Selam further went on to explain that 90pc of these buses are very old, unreliable and unable to provide travellers with the proper services. The brochure went on to explain that Selam Bus was established so as to provide travellers with a better transportation choice.
 

Selam Bus was established in the town of Mekele, on February 6, 1995 with a capital of one million Birr. The major shareholder of the Company is the TDA, which holds 996 shares worth 996,000 Br. The remaining four shares worth 1,000 Br each are owned by the late Araya Zerihun, former TDA chairman who recently passed away, Bekele Birhane, GebreMichael Paulos and Tadesse Tefera. 
 

As of October 2006, Selam has put up 6,000 shares worth 5,000 Br each for sale. By November 11, 2006, shares worth five million Birr had been sold. The sales will go on until January 8, 2007.
 

Although the company affirms that the reason for the purchase of new buses is based on the lack of efficient buses to accommodate the number of passengers in the country, it also confirms that its main goal is to make great profit from the sector.
 

The brochure further went to affirm that in the past three years, the company had made a profit of 197,033 Br the first year; 1,342,289 Br the next year and 769,813 Br during the third year. The report stated that this went to show just how profitable a company can become if it focuses on the market.
 

"It is a question of focusing on the market and not being controlled by the government and the unfairness of it," an economist told Fortune.
 

A 45-year old resident of Yeka District, Kebele 09/10, said that although it is good to have modern buses to choose from, he does not see the benefit if all persons cannot use their services. Unlike Kiflom, he does not see new hope in Selam Bus activities.
 

"If all parties in the sector cannot compete with one another on equal terms then I think it will bring about benefits for one particular company and see the downfall of others in the sector," he said.

But whatever the industry fallout for the emergence of this new style of company, operating uder new rules, Selam Bus Line is charging forward. Recently, it placed another order with Ethio-Investment Group for 15 new SCANIA tourist buses at a cost of 23 million Br.