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Dashen Bank S.C
and Barclaycard Kenya are deep into a dispute over who legitimately
has the right to be Ethiopia's Visa card service provider.
For more than 30
years, Barclaycard services only existed at Ethiopian Airlines and
the stores run by the Ethiopian Tourist Trade Enterprise. But that
changed six years ago, when Barclaycard Kenya began being
represented in Ethiopia by CcSI.
Since then, CcSI
has been offering VISA, MasterCard, American Express and JCB card
services. Today, CcSI has over 70 commercial outlets that deal in
credit card services, 34 of which are active in using the point of
sales (POS) terminals that CcSI installed.
Dashen Bank was
one of these outlets, offering Visa based cash advance for four of
those years. But in March 2006, Dashen became a VISA Association
Principal in its own right. And in July, when Dashen started
operating its own POS at different outlets and providing its own
VISA card services, a dispute was sparked between the two parties.
According to the
VISA Association regulations, if a local bank is providing VISA
services, then a cross-border VISA service from another VISA
principal is not permitted. Therefore, in accordance to this, Dashen
requested Barclaycard to cease providing VISA card services in
Ethiopia as it was now the legitimate principal in the country.
"There is no
reason for a dispute to arise, all we are saying is that the norm
should be followed," said, Lulseged Teferi, president of Dashen
Bank. "We have no problems with another local Bank becoming a VISA
principal."
Nikodimos
Makonnen, Managing Director of CcSI, confirmed Dashen's claim that a
Principal Bank cannot perform cross-border services.
"Nevertheless,
the case of Barclaycard is looked upon in a different light," he
said.
Barclaycard in
Nairobi has been giving service for more than 35 years in over 42
African countries. Since most African banks did not provide credit
card services, Barclaycard has been providing cross-border services
quite freely.
Nikidimos told
Fortune that of course Barclaycard believes in upholding the
VISA regulations.
But he argued
that because Barclays has been the sole VISA principal in Africa for
a very long time, the British Bank had been allowed to be a
principal for other credit card businesses, such as MasterCard and
American Express, although VISA regulations had it that its
principals could not. According to the managing director, Barclays
has 25,000 card users in Africa, with 50pc holding a VISA, 35pc
being Mastercard and American Express holding 10pc.
Barclays Bank was
founded in the United Kingdom in 1896. Although the Bank's
headquarters are in London, Barclays has 815 branches around the
world and has 111 billion Pounds Sterling in capital. Barclaycard
has 95,000 international retailer relationships and 5.3 million
international cards in issue.
When Dashen
became a VISA principal and started performing its duties, Barclays
moved on to United Bank S.C, which will now be responsible for the
cash advance work that Dashen used to perform.
United signed the
contract with Barclaycard on July 26, 2006. It has since started
rendering cash advance services from its branches at the Addis Abeba
Hilton Hotel and on Africa Avenue in Bole.
"Because I want
my Bank to become strong in foreign currency, I pounced on the
opportunity to sign with Barclays as soon as I found out that Dashen
finalized its contract," Birhanu Getaneh, president of United Bank
told Fortune. "I have no idea about the controversy that has arisen
between Dashen and Barclays."
Despite this
statement, Birhanu WoldeSelassie, vice-president at Dashen, wrote a
letter three weeks ago to United Bank stating that now that Dashen
was a VISA principal, it was not right for United to sign with
Barclaycard and render the same services. United Bank President has
chosen not to comment on matters concerning the letter.
"There is nothing
antagonistic between United Bank and us," said Lulseged. "All we are
saying is that the regulations should be upheld, not that another
local bank should not get into this aspect of the business."
According to the
National Bank of Ethiopia, transactions worth beween 1.5 to two
million dollars take place through VISA, MasterCard and American
Express in just one month. United Bank serves more than 100
customers a month and receives five percent commission.
"A lot of money
is made through this commission; hence it is not surprising that a
controversy should arise around it," a local banker said.
Dashen has invested more than three million dollars to render card
services. The president told Fortune that as a VISA
principal, Dashen will not be receiving the five percent commission,
but that the wider customer base that it intends to have will in the
long-run benefit the Bank more than the commission will.
"The main reason
for being a VISA principal is to ensure that the card service is of
a better quality as well as more convenient for card users, which
will in turn help us widen our customer base" said Lulseged.
Before it started
providing credit card services in July, Dashen Bank provided cash
advance services from its Sheraton Branch. After becoming VISA's
principal, it has subscribed 1, 672 card users and has POS in 54
commercial outlets.
Dashen had
written a letter to the VISA Association requesting that Barclaycard
be stripped of its privilege to provide VISA card services in
Ethiopia. Fortune was unable to get a hold of the response
given by the Association if any was actually given.
Nikodimos told
Fortune that as long as Dashen provides efficient VISA card
services, Barclaycard intends to respect the Association's
regulations and slowly move out of the market.
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