Being competitive in todayís business is never easy.
Whatever business you are in, you have to
fight it out. Unless you are well equipped
with the right tool, it is unpalatable fact
that you are bound to lose not only your
competitive edge, thus business, but more
importantly the courage to recover.
Todayís world is a world of cutting-edge competition where
your business is no longer safe from the
threat of foreign rivals. In fact, in the
age of globalization, everything is exposed
to fierce competition from the outside. It
is no more a case that your business is
dependent only on domestic resources,
services, markets and competitions that
determine the price of your products or
Therefore, it is absolutely unavoidable for you, your
partners, as well as your employees to be
informed about the state, direction and
trends of business affairs locally and in
the context of global market.
Unfortunately, never did you have an authoritative lead in
business; nor a lead that you need and
deserve to get in order to be successful; a
voice that would speak out your concerns; a
medium that would promote the development of
the private sector in Ethiopia which
ultimately benefits you as an individual
Fortunately, here is where you find Fortune, the
un-disputably best source of information
serving the business community in the past
seven years with a proven record of
excellence in journalism.
Fortune is a business newspaper, published and distributed
by Independent News & Media Plc, that
appears in English every week. It is a news
paper of quality, responsibility and
standard. It is a business weekly published
by a media company dedicated to promote the
development of the private sector in
Ethiopia and its economic integration to the
regional economies, in light of the apparent
threat and expansion of globalization.
Fortune promotes partnership among
Ethiopians and between local and foreign
firms. It is a newspaper with a noted record
of introducing new business opportunities in
addition to its role of articulating the
challenges hindering the growth of the
As a reader, you are to get useful business news in Fortune
than any other publication can offer you.
More comprehensive analysis and
interpretations than any other media can
present to you. In fact, these are some of
the qualities of Fortune that has made it
the largest circulating paper in its
category, surpassing all others in the
competition by an average of 60%.
Fortune has been in circulation for the past ten years
with a purpose to inform you better,
enlighten you more and provide you with
access to the amazing world of business
information. It is a newspaper with the
realization of the challenges ahead: the
impact and threats in business, the lack of
information the community suffers from and
the need to create awareness on where the
rest of the world is today.
Donít take the chance of missing this spectacular business
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