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Shares, Their Trading Rules: How Much Do We Know?

 

Over the past few years, one can observe in the market that new business firms are increasingly floating larger and larger volumes of shares to start businesses.

Recently, more and more business entities in cement, food, beverages, transportation, oil, banking, and other economic activities have been seen in the media floating shares for the public market.

Vigorous advertising campaigns can often be heard on radio, seen on television and read in newspapers published everyday. Companies are relentless in their bids to convince the public to buy their self-described “promising” shares.

Businesses need money to get started, expand and grow, and that money does not need to come exclusively from the banking sector. When setting up a business, entrepreneurs often raise some of the money from savings, friends and family, and the remainder from banks, venture capitalists or individuals who have wealth and liquid assets.

Shareholders get a receipt for their money which shows that their investment in the business makes them part-owners of the company and gives a share of the business.

Unlike commercial banks which provide short-term financing at specified interest rates which has to be repaid, shareholders are not lenders; they are owners. For instance, if there are 100,000 shares issued by a company, an individual having 10,000 of them owns one tenth (10pc) of the business.

Businesses or companies are obviously run by managers and boards who are the shareholders' employees just as much as the building construction foreman or the guards. Being a shareholder carries all sorts of privileges, including the right to appoint the board and the auditors.

Shareholders benefit twice over when a business is doing well. They get dividends as part of their company's profits and additional income when the value of the shares goes up and they sell them - reaping capital gains (appreciation).

The return on shares over the long term is generally assumed to be substantially better than inflation or growth in pay and notably better than most of what others get from savings.

The dividend payout amount varies with what the company can afford to declare or payout, which, in turn, depends on the profit it posts. The return to shareholders may, therefore, not be the same as what was pledged at the time the shares were floated to raise capital. Companies may experience dull business for many reasons or may not be run as promised. Businesses do not go in straight lines, after all.

If the company fails to make a profit shareholders get nothing, and if it goes bust or bankrupt, they are at the back of the queue for getting paid after winding up the business.

When a business is incorporated - rather than being a partnership or proprietorship - the owners and shareholders can only lose the money that they used to buy the shares initially. Whereas, in a proprietorship or partnership, each partner will have unlimited personal liability including being liable for the debts of the business; right down to their last gold finger-rings.

So, even if an incorporated company goes spectacularly broke, owing millions of Birr, the creditors cannot come knocking on the shareholders' doors for a repayment of the debt that the company owes.

Businesses, after starting operations, may need more cash than what was initially planned or raised. Moreover, the original investors or shareholders may want to sell their shares when the business makes a profit.

In selling their shares, they have to find an interested buyer. This search is not always easy and involves haggling over negotiations on the price interested buyers have to pay to the original investors. This process then calls for the existence of a marketplace where the shares can be valued, traded and sold.

No one could miss the wider economic benefit of floating shares and raising capital from the public, as businesses can produce more output, jobs, income, and wealth for the shareholders and the nation. The new businesses may also help to reduce the economic power consolidated in enterprises that produce similar goods or services, creating market competition and benefiting the consumer.

The evident increase in share-floating activity is a healthy development and is significant for the nation's economic development. The share-market therefore needs to grow further. But how much is known about shares and their trading rules by the public is a question that begs an answer.

Financial information from experts, newspapers, radios, televisions, newsletters, brochures and mail shots may be available to investors, and some of it may be free. But investors, in their decision to buy shares, still have to collect, sort and sift all the material, and test it to see if any of it is worth acting on for investment.

In the developed world, share-trading is done from one's personal computer with payment being just another electronic instruction to transfer funds. In this arena, it is increasingly becoming more like a computer game.

In developing countries such as ours, individual investors need to look for professional dealers or promoters to carry out their investments or sell orders. This is often done through telephones, personal contact with share-buyers or with branch offices opened to facilitate trading shares.

In short, share-buying, transferring and selling is not an easy capital transaction or economic activity, as the secondary market is virtually non-existent.

The existence of a secondary market showing the shares' gained premium allows the government to tax the gains or profits made from share-trading. That, I think, was originally presumed to be a revenue base for the capital gains tax introduced about 15 years ago.

Although, this time around, the days look sunny for the share-market to blossom in the economy and new businesses are increasingly seen promising very fat returns on every investment in Birr, investors in their decision to buy shares do not seem to be provided with relevant statistical data or adequate information on various share-floating businesses.

I remember once, an individual came to my office for advice on which bank to invest his money in. Understandably, since my professional mission and ethics would not permit me to judge the banks and say that this bank was better than that bank (being a watchdog of the financial institutions in the country) my answer was, "I do not know."

But, as the person felt unhappy and surprised with my dispassionate reply, I advised him to read into the audited financial statements of all the banks and decide for himself where to invest. This was my only response and advice.

Investors, in looking for an investment alternative in the economy, need to make the decision to invest after weighing all available market information and financial advice.

It then becomes necessary for government institutions, responsible for registering and licensing businesses, to prepare a database of companies and firms that have commenced business by floating shares. They, then, must provide statistics and facts about the companies' price-earning ratios, profits, financial statements and balance sheets, and make it all available to investors.

All banks publish an annual report and produce a detailed financial statement, but the data are not compiled or organised for investors to have adequate information on where the value of the shares stand compared to the floating time price.

This information needs to be readily available to investors to assist them in their increased investment undertakings. Otherwise, they have to look for someone to recommend the businesses that would offer better returns or seek advice from families, customers, or write-ups in newspapers, magazines and prospective brochures.

But, remember that all advice in share-buying or investment must be treated with ultra-caution and scepticism, as the person persuading someone to buy a share may have self-interests or motives such as those generated due to having a large amount of that business's shares.

The extensive share-floating by a variety of businesses in the market and the increasing importance of the equity market to raise capital from the public to start up new businesses provide enough justification for creating a public marketplace. Businesses need a place to go public and investors need to be able to make rational investment considerations and decisions more easily and with less cost.

We cannot deal with problems by ignoring them or by letting them get bigger before we respond. It is time to mull over ways of creating a public marketplace for share-trading and add another success story to Ethiopia's economy, like the impressive Ethiopian Commodity Exchange.

Not only can private businesses raise money from the equity market, governments can also mobilise funds by floating shares. Recently, it was reported that the government of India has expressed its willingness to reduce its stake in profitable state enterprises by offering at least 10pc of their shares to the public to raise money to finance the country's fiscal deficit (forecasted to reach close to seven per cent of its gross domestic product this year.

Is there a lesson to draw from the experience of India? That is for the concerned government bodies to consider.

 

ALEMSEGED ASSEFA
vice governor of the National Bank of Ethiopia (NBE)

 
 
   
   
   
 
 
 

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