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Nyala Cigs Suffer Under Sino Supplier

 

 

The National Tobacco Enterprise (NTE) has cut down on its production of the Nyala brand after discovering that the aluminium foil supplied to it by a Chinese company was substandard.

The supply was made on October 16, 2009, by Shanghai Awaki International, which had won the tender floated by the enterprise six months ago.

“The five samples the company sent for the competition were acceptable,” said Ketsela Shewarega, procurement department head. “However, the supply it made, worth 250,000 dollars was below the standard we specified.”

He said that this has forced the enterprise to cut down production by half. Its daily production used to be 850 cartons of Nyala cigarettes, each containing 10,000 pieces. Now this is down to just 400 cartons.

“We are trying to work this situation out with the company,” Kestela said. “If that fails, we will return to our former suppliers.”

Kestela said that the management of the Chinese company has been in Addis Abeba since Wednesday, November 4, and the two sides have been holding talks on the problem.

NTE had been using packaging materials supplied by European companies. The Enterprise floated the new tender six months ago to select the company that would supply these materials to it for the next three years. It compared samples and prices from various bidders and picked the Chinese company.

The aluminium protects the cigarettes from moisture and retains the original flavour.

“The problem is serious because we have not been able to hold stock due to the lack of foreign exchange,” Ketsela said.

The enterprise is also worried because this problem is going to be reflected on its financial statement, which it produces based on the Gregorian calendar.

NTE boasts that its productivity and profits are progressively growing. In 2008 its production costs were 154 million Br, whereas its sales amounted to 652 million Br. That year it had a net profit before tax of 138.9 million Br. Its figures of production, productivity, sales and profits have been progressively growing since 1985, when its total sales and profits were 178.7 million Br and 17.8 million Br, respectively. The enterprise claims 64pc of the tobacco market in the country with its own products, Rothmans and Marlboro, which it imports. It being the sole legal importer of cigarettes, the rest of the market is dominated by smuggled brands.

It is now preparing to release a new brand called Nyala Premium in January 2010.

“We hope that smokers will love it,” Ketesela said.

This brand was expected to go to the market by the middle of 2009. Gizachew Hagos, general manager of the enterprise, had said in a message published on NTE’s magazine in March 2009 that the enterprise’s experience in launching the Delight brand had made them cautious on their efforts to launch the Nyala Premium.

The enterprise grows 30pc of the Virginia tobacco leaves it requires from its own farms at Shewa Robit and Bilate. It imports the remaining 70pc.

 
 

By WUDINEH ZENEBE
SPECIAL TO FORTUNE

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